SMS Keyword Campaigns

Affordable shortcode marketing for your business

SMS keyword campaigns let you run interactive marketing campaigns using a shared shortcode. Customers text your unique keyword to a shortcode, and their message is routed to your system.

It's a cost-effective alternative to dedicated shortcodes, perfect for competitions, lead generation, opt-in campaigns, and promotional activities. Learn more about our keyword campaign solutions.

How It Works

1

Choose Your Keyword

Select a unique keyword for your campaign (e.g., PIZZA, WIN, VOTE, JOIN)

2

We Set Up the Route

Your keyword is configured on our shared shortcode network

3

Promote Your Campaign

"Text PIZZA to 3333" - advertise on posters, social media, radio, etc.

4

Receive Messages

Messages delivered to you via email, web portal, or webhook integration

Example Campaign

Customer texts:

PIZZA

to

3333

Message routes to your system for processing

Perfect For

Text-to-Win Contests

Run competitions and giveaways. Collect entries automatically.

Voting & Polls

TV shows, radio polls, audience voting made easy.

Lead Generation

Capture leads at events, trade shows, or advertising.

Opt-In Campaigns

Build your SMS marketing list with keyword opt-ins.

Information Services

Text keyword for menu, hours, directions, or specials.

Coupon Distribution

Send discount codes via automated SMS replies.

Features

Unique Keyword Your own keyword exclusively routed to you
Automated Replies Send instant confirmation messages automatically
Multiple Delivery Options Email, web portal, or webhook integration
Real-Time Delivery Messages arrive instantly as they're sent
Free for Senders Standard text rates apply (typically free for users)
All NZ Carriers Works on Spark, Vodafone, 2degrees, and more

Pricing

Setup Fee

One-time configuration

$200

Monthly Fee

Keyword reservation

$60

Automated Replies

Per SMS part (optional)

$0.10

Incoming messages charged at standard rates

No long-term contracts required

Start Your Keyword Campaign

Get your unique keyword set up and start collecting responses today.