Interactive Keyword Campaigns

Engage your audience with memorable keywords that trigger instant responses and actions

See Examples

< 3 sec

Response Time

Unlimited

Keywords

100%

Automated

Real-time

Analytics

How Keyword Campaigns Work

Simple, powerful, and completely automated

1

Customer Texts Keyword

User sends your keyword (e.g., "91ZM") to your number

2

System Recognizes Keyword

Our platform instantly identifies the keyword and sender

3

Trigger Actions

Execute custom responses, store data, or trigger workflows

4

Instant Response

Send automatic reply with confirmation, info, or next steps

Perfect for Any Industry

Keyword campaigns create instant connections between your brand and your audience, whether you're running a radio show, managing events, or driving sales.

Example Campaign

Radio Station Dedication:
"Text PeakFM to 4444 with your song dedication for your loved one"
Listener texts: "PeakFM Play 'Your Song' for Sarah on our anniversary!"

  • Set up unlimited keywords
  • Custom auto-responses for each
  • Capture customer data
  • Integration with your systems

Popular Keyword Campaign Types

Proven campaigns that drive engagement

Radio & Media

  • Song Dedications
    Text DEDICATE to 3333 with your message
  • Competition Entry
    Text WIN to 4444 to enter
  • Song Requests
    Text PLAY to 5555 with artist/song
  • Talkback Topics
    Text TALK to 6666 with your opinion

TV Shows

  • Reality Show Voting
    Text VOTE1 to 3333 for contestant 1
  • Live Polls
    Text YES or NO to 4444
  • Quiz Participation
    Text ANSWER A/B/C to 5555
  • Viewer Comments
    Text COMMENT to 6666

Retail & Sales

  • Discount Codes
    Text SAVE to 3333 for 20% off
  • Product Info
    Text INFO to 4444 with product code
  • Store Locator
    Text STORE to 5555 with postcode
  • VIP Registration
    Text VIP to 6666 to join

Events & Concerts

  • Ticket Alerts
    Text TICKETS to 3333
  • Meet & Greet
    Text MEET to 4444 to enter
  • Song Requests
    Text REQUEST to 5555
  • Event Updates
    Text UPDATE to 6666

Sports & Clubs

  • Score Updates
    Text SCORE to 3333
  • Player of Match
    Text PLAYER to 4444
  • Membership
    Text JOIN to 5555
  • Game Alerts
    Text ALERT to 6666

Hospitality

  • Table Booking
    Text BOOK to 3333
  • Daily Specials
    Text MENU to 4444
  • Loyalty Points
    Text POINTS to 5555
  • Feedback
    Text RATE to 6666

Powerful Campaign Features

Everything you need to run successful keyword campaigns

Unlimited Keywords

Create as many keywords as you need with different actions for each

Auto-Responses

Set custom automated replies for each keyword instantly

Data Capture

Collect and store customer information and preferences

Workflow Triggers

Connect keywords to your CRM, email, or other systems

Scheduling

Schedule campaigns to run at specific times or dates

Real-Time Analytics

Track keyword usage, response rates, and engagement

Opt-in Management

Automatic handling of START/STOP commands

API Integration

Connect to any system with our comprehensive API

Success Stories

See how businesses use keyword campaigns

Radio Station - PeakFM

"Song dedications via SMS have become our most popular segment. Listeners love the instant interaction, and we've seen a 300% increase in audience engagement."

2,000+
Daily messages
300%
Engagement increase

Rugby Club

"Our SMS keyword campaigns for match-day promotions and player voting have brought our supporters closer to the club. Text-to-win competitions during halftime drive incredible engagement."

3,500+
Monthly entries
65%
Response rate

Retail Chain

"Our SMS discount campaigns drive immediate foot traffic. Customers text for instant coupons, and we see them in-store within hours."

40%
Redemption rate
25%
Sales increase

Quick Setup Process

Get your keyword campaign running in minutes

1

Choose Keywords

Select memorable keywords that represent your brand or campaign

2

Set Responses

Create automatic replies for each keyword

3

Configure Actions

Set up data capture, integrations, or workflows

4

Launch & Promote

Start promoting your keyword to your audience

No technical knowledge required - our team helps you every step of the way

Best Practices for Keyword Campaigns

Keyword Selection

  • Keep it short and memorable
  • Relate to your brand or campaign
  • Avoid complex spelling
  • Test before launching
  • Consider multiple variations

Promotion Tips

  • Clear call-to-action
  • Include the full instructions
  • Repeat multiple times
  • Cross-channel promotion
  • Show example messages

Simple, Affordable Pricing

Choose the option that works best for your business

Shared Shortcode

Cost-effective solution for most businesses

Keyword Setup (per keyword) $25/month
Automated Responses $0.10 per SMS
Incoming Messages $0.10 per SMS
Best Value: No shortcode fees - just pay for keywords and messages
What's Included:
  • Shared 4-digit shortcode
  • Unlimited keywords
  • Real-time analytics
  • API access
  • Email notifications
  • Free support
  • No contracts

Dedicated Shortcode

Your own exclusive 3 or 4-digit number

Monthly Shortcode Fee From $249/month
Keyword Setup (per keyword) $25/month
Automated Responses $0.10 per SMS
Incoming Messages $0.10 per SMS
Premium: Your own memorable number for maximum brand impact
Setup Time: 2-4 weeks for dedicated shortcode provisioning
Everything in Shared, plus:
  • Your exclusive 3 or 4-digit number
  • Complete control & privacy
  • Custom branding
  • Premium support
  • Choose your own number
  • All NZ carriers
  • Webhook integrations
View Full Shortcode Pricing

All prices in NZD and include GST. No setup fees or hidden costs. Cancel anytime.

Frequently Asked Questions

You can have unlimited keywords on your account. Each keyword can have its own unique response and trigger different actions. This allows you to run multiple campaigns simultaneously or have different keywords for different purposes.

Yes, you can update keyword responses at any time through our platform. Changes take effect immediately, allowing you to adjust your campaigns on the fly based on performance or changing needs.

Yes, keyword campaigns work with both shortcodes (like 3333) and standard mobile numbers. Shortcodes are more memorable for marketing campaigns, while long numbers can be more cost-effective for smaller campaigns.

Absolutely! You can capture the entire message content after the keyword. For example, if someone texts "DEDICATE Play our song for Sarah", you'll capture both the keyword (DEDICATE) and the full message, allowing for rich interactions.

Keyword responses are sent instantly - typically within 1-3 seconds of receiving the incoming message. This immediate response is crucial for engagement and user experience.

Ready to Launch Your Keyword Campaign?

Engage your audience like never before with interactive SMS keywords

Questions? Call us: +64 27 4909-712